Fernand
We partnered with Fernand, a hardware and security accessories brand, to redefine their marketplace performance. Through strategic content development, AI-enhanced visuals, certified product optimization, and a full-funnel Allegro campaign, Fernand went from stagnation to record-breaking sales—outperforming the previous year within just one month.
CLIENT
CloudDash
SERVICE PROVIDED
Marketplace Optimization, Content Creation, Product Strategy, Paid Campaign Management, Fulfillment Consulting
TIMELINE
4 Weeks
The Challenge
Scaling Fernand’s Marketplace Revenue Beyond Flatlines
Fernand—a well-established brand in the hardware and security accessories sector—was struggling to generate meaningful revenue via marketplaces like Allegro and ERLI. Despite having strong products, they lacked tailored content, strategy, and ads execution. We stepped in to unlock their full sales potential.
Fernand.pl partnered with us to go beyond traditional eCommerce execution. They had the supply chain—locks, padlocks, handles, locking systems—but lacked momentum and focus on growth marketplaces like Allegro and ERLI.
What We Did
AI-Powered Product Strategy Meets Marketplace Precision
We conducted a comprehensive audit of Fernand's marketplace listings and competitive landscape. Our scope included:
Creating AI-enhanced product images and converting visuals
Writing SEO-driven, benefit-oriented product descriptions
Launching full-funnel Allegro Ads campaigns (achieving ROAS 12)
Introducing missing product variants (e.g., safe boxes with batteries) based on untapped demand
Coordinating cost-effective product photoshoots with no internal brand resources
Marketplace Transformation
Allegro Sales That Spoke for Themselves
In just one month, Fernand’s Allegro sales outpaced the entire previous year. The new product positioning, listing structure, and promotional strategy directly impacted buyer trust and conversion. From repositioning simple locks to bundling padlocks and accessories—every category was optimized with performance data.
Strategic Product Expansion
From Missed Opportunity to Million-Euro Roadmap
Through data-backed research, we identified product gaps in Fernand’s portfolio—like the absence of safety certifications for gun cabinets or padlocks. These findings informed product development forecasts worth up to €5M in annual growth, setting the groundwork for long-term assortment expansion.
Results
Impact Delivered
✅ 90% budget execution over 7 months
✅ Allegro ROAS 12+ (vs. target 4)
✅ Monthly revenue > previous annual benchmark
✅ Dozens of listings overhauled
✅ New product lines successfully launched
✅ Full coordination of creative, strategy & performance in one flow
“The Alleway team not only fixed our sales performance—they gave us a roadmap for scalable, future-proof growth.”
