Starwax
From 9000€ to 290 000€+ in 12 months — we helped Starwax transform their digital commerce through a full-spectrum strategy across Allegro, Shopify, fulfillment, content, and competitive intelligence. This is a blueprint for fast, sustainable growth in the FMCG eCommerce space.
CLIENT
Starwax | Agency Plan
SERVICE PROVIDED
Shopify Store Launch, Fulfillment, Marketplace
TIMELINE
12 Months
From 9 000€ to over 290 000€+ Revenue — In Under a Year
Starwax entered the partnership with Alleway at close to 9000€ in monthly revenue, struggling with marketplace visibility and operational scaling. Within 12 months, revenue soared to 290k+ EUR thanks to a deeply integrated strategy tailored to Allegro’s ecosystem and DTC expansion via Shopify.
The first graph illustrates how Starwax’s brand share in the Allegro cleaning agents category surged from 1.4% to over 2.3%.
🔹 The green segment indicates the period when Alleway took over.
🔹 After a flat trend, the growth became exponential, surpassing the 2% benchmark — a long-standing goal of the client.
The second graph illustrates monthly turnover grew from zero (official store launch) to over 50K EUR.
Each month showed steady compounding growth, a result of intelligent promotions, conversion-focused content, and precision advertising.
Strategic Actions That Fueled Results
We approached the project as a full-stack growth initiative, implementing dozens of micro and macro improvements:
Content Rebuild
Replaced generic product listings with structured, SEO-driven copy
Introduced sectional content per product to surface benefits, ingredients, applications
Leveraged AI-generated visuals alongside real-life use shots for emotional impact
Showcased product in action — helping customers visualize effectiveness
Old vs New Product Content Comparison on Allegro Marketplace
Before: short, plain HTML blocks
After: multi-section, informative UX per product
Allegro Marketplace Bundles & Variants
Introduced multivariants and bundle logic for key SKUs
Boosted AOV through curated product sets and time-limited offers
Adjusted offers based on seasonality and promotion cycles
Competitive Advantage via Data on Allegro Marketplace
Monthly competitor analysis in “środki czystości” category
Benchmarked top 20 brands for pricing, stock, positioning
Ran custom campaigns for product heroes based on best-selling trends
Marketwide Growth Comparison on Allegro Marketplace
Starwax outpaced most brands with a 33% YoY growth rate. For reference, some competitors dropped by as much as 47%.
Chart below shows volume shifts from YTD-24 to YTD-25.
Ads, Margins, and Net Profit — Engineered for Efficiency.
Revenue from Allegro Ads rised from nearly 0 to more than 30 000 EUR, all while maintaining a stable ROAS above 10 — the client's profitability threshold.
Thanks to improved basket logic and bundle sales, we lowered average ad spend per order. Smart shipping eligibility brought 13% savings monthly (~1 500 EUR), redirected into aggressive promotions.
Margin Transparency
Built a custom report showing real net margin post-Allegro fees
Guided ad budget allocation based on ROAS vs. unit profitability
Enabled real-time ROI-based decision-making
The IAI (IdoSell) platform limited Starwax with rigid templates and costly maintenance.
We replatformed to Shopify to unlock agility:
Removed technical content bottlenecks (HTML limitations)
Customized a custom, high-speed template from scratch
Improved mobile UX and checkout conversion
Enabled functionality for bundles, upsells, reviews, product guides
Prepared infrastructure for future international expansion via Shopify Plus
Visual comparison of old vs. new frontend with UX design and navigation experience
Before:
After Alleway:
